Puma by Hussein Chalayan Display

For the Spring/Summer 11 collection Puma worked with designer Hussein Chalayan and to promote the new line they turned to Everyone Associates. They have created an in-store display at Selfridges with digital elements. The display consists of 625 triangular rods that travels from night-black to day-white and ends in a reflective silver to illustrate the worlds different time zones. On the sides of these rods are longitudes and latitudes of different cities around the globe with a QR-code attached that, when scanned, will show you the trendiest areas in that city. The costumers also has access to iPads around the installation to hear what inspired Hussein Chalayan and see the collection in more detail.


Why We Likey: It’s a really nice way of combining art and technology for retail. Hussein Chalayan is famous for his innovative designs and this fits perfectly for this specific partnership. It definitely enriches the experience for the visitor.
Culture: 8/10 Conversation: 7/10 Collaboration: 7/10 Compensation: 7/10

This entry was posted by Louise on Wednesday, February 23rd, 2011 at 2:04 pm. It is filed under QR-Code, Real life experience, Uncategorized, fashion, installation, retail, shopping, tablets, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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